it's a solid split between decorative metalworking and convincing people that everything they do--especially in a negative context!--is because of deep, internal desire that they must repent for. running a death cult that masquerades as an artist collective is kind of her Whole Thing, and she really likes helping people "recognize their full potential".
what's really scary about her to me personally is that she genuinely and fully believes that what she's doing is beneficial to others. none of it is to stroke her ego or make her feel good about herself. she just wants people to be "better", and that kind of blind conviction and inability to take in other perspectives that might challenge her worldview is something that frightens me!